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Toby Tiger

Founded by award-winning designer Zoe Mellor in Brighton, England in 1998, Toby Tiger is a family-run, ethical and independent company offering baby & kids clothes. Their sustainable and GOTS-certified clothes are instantly recognisable from the bright rainbow colour palette, fun and friendly appliques and timeless designs that have been getting a big thumbs up from babies, kids and parents for over 24 years.


From baby bodysuits, dribble bibs and knot hats to sleepsuits, dungarees and party dresses, every design is mindful of practicality and comfort. Whether it’s colourful easy poppers, adjustable shoulder straps or super soft reversible fabric, they’ll keep little ones happy and be your go-to outfits again and again.


Because organic garments haven’t been messed about with like regular clothes, they’ll last much longer and wash well – even at 30 degrees – so they can be worn repeatedly. Then, pass it on to friends or down for generations when your little one goes up a size!

Go Organic

Shopping for Toby Tiger at Tinies means that you’re supporting ethical working and doing your bit to protect the planet – whilst letting kids be kids in super fun, vibrant clothing. 

Toby Tiger clothes are also GOTS-certified, a badge of honour for them. In a nutshell, it means that we can all be super sure that the lovely cotton suppliers and clothes makers follow only the best methods for organic, social and ethical standards. Factories are checked to ensure workers have a safe and clean environment and are paid a fair living wage. 

All in all, happy workers make our comfortable clothes, which makes the environment much happier too. This puts a smile on our faces and, of course, the little ones wearing them!

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